THE BRAND + THE BACKSTORY

Shelley already had a stunning website showcasing her fine art family, children, & brand photography. But her existing copy was a giant thorn in her side:

“My copy is kind of blah, and boring, and I’m way more fun than that! It just feels unexciting and same-same.”

The thing is, Shelley's clients weren't finding out the full spectrum of her amazing-ness until they got in contact. But the goal has to be for your people to know you’re a perfect fit wayyy before they even send an enquiry. 'Coz THATS WHAT SPARKS THEIR DESIRE TO ENQUIRE IN THE FIRST PLACE.

(super crucial for service providers - you are the literal person providing that service, so you can’t keep your incredible self a secret!)

THE VISION

So, we fixed it! I smile SO WIDE when I scroll her site now. Not because of the copy itself. But because of what, WHO, the copy now represents.

Shelley is an incredible artist, AND has a fire personality & vibe. I know because I’ve met her (virtually). I’ve stalked her socials. I’ve combed through a mountain of voice of customer research.

So I’m qualified to confidently say that her website now FULLY represents her + what she offers to her lucky clients, in the best possible way. AND IT STANDS TF OUT because of that. It speaks to her readers with empathy & validates their thoughts + feelings.

The words